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Google Searches for Antoher Big Business

Techstination feature for Thursday, November 1, 2007

Google searches for another big business. Bloomberg Boot Camp, a report on today's technology. They are the leader by far in Internet search. But Google's ambitions don't end there. Google wants to be the company that consumers and health care professionals turn to….for the digitizing and storage of medical records. Google VP Marissa Mayer…

"What we're seeing right now is that there are a lot of users who search for health information. In fact, about sixty six percent of peoples' health information needs on the Web start with search. So a lot of that is people going to Google and searching. We want to provide high quality health information. But also, we see there's a lot of personal health information that's being generated. And it's hard to keep track of. It's all in paper form. And so we do think that we'd ultimately like to be able to offer people a way to keep their personal health information online. So you could see test results, X-rays, an overall catalog of different conditions and things that have happened over time. And have those all in one centralized place, so it's portable, you as the user have control over it. You could bring it with you to different doctors and really ultimately empower the user to get better health care." When might you be announcing a formal type product that would do that? "We don't usually predict launch dates, but I do think that there'll be activity in the very near future." How big of a business could it be for Google? "I think it's a very big business. Everyone has health records."

Google isn't alone in trying to cash in on the opportunity. Arch-rival Microsoft plans to be in the business too. Bloomberg Boot Camp, I'm Fred Fishkin.