"What Radar does is it monitors all the communication coming to and from a child's cell phone and is compared against a white list of friends and family contact list developed by mom. And if a stranger is involved in that communication, a copy is sent to the mother's phone in real time. So she can read the text, see the picture, within seconds of her child receiving it and that way can intervene if there's a problem of some kind with her young child."
The software works on a variety of Motorola handsets…along with Windows Mobile and BlackBerry. Those choices seem a little odd…given who the technology is aimed at protecting. Set up, says Lotter, is simple…
"You just basically go to the Web site, once you have your phone and you enter in your electronic serial number of the phone and it sends an SMS message to the phone. You click it and it downloads the application in seconds."
The price…9.95 a month. You can find more information at mymobilewatchdog.com. Bloomberg Boot Camp, I'm Fred Fishkin.