The popularity of podcasting. Bloomberg Boot Camp, a report on today's technology. Time was…not so long ago that to be read, heard or seen around the world you had to tied into a big time publisher or broadcast operation. Today all you need is a home computer or sometimes even just a mobile phone to blog or podcast. Now while some of the most popular podcasts are created by traditional media outlets like CNN, PBS, CBS or NPR, anyone can create. Jerry Gorman is the founder and CEO of Epoia Interactive Studios, maker of PodShowCreator.com…

“This is truly a phenomenal opportunity that puts independent content producers at the same stage, at the same level as these large, conglomerate broadcast media networks.”

The site allows individuals, organizations and companies to aim for wide distribution or to narrowcast…

“We're a very green technology. We've opened our network to be able to podcast what's known as PDF documents. So you can take a lunch menu from a school and instead of making 500 photocopies of it, you can podcast that out into a channel and have the parents either be able to open it up on the computer and read it or print it out if they choose to.“

Epoia offers a thirty day free trial and the ability to make money through advertising. You can find more information at PodShowCreator.com. Bloomberg Boot Camp, I'm Fred Fishkin.