Pinpointing your pictures. Bloomberg Boot Camp, a report on today's technology. It is called geo-tagging. Using GPS technology to provide geographical information in your digital photos. Pharos has come out with an update for its Trips and Pics device….that enables it to embed the location data into what's called the EXIF information of the image file. VP Jim White says the system consists of a small portable GPS receiver…that uses a rechargeable battery. It logs your location onto a USB flash memory drive…..

"By simply programming our GPS receiver before you go out to the field, you'll tell it how often you want it to log a position fix or location. And once you've done the interval set, you merely take that out in the field with you, turn it on and as you're photographing, the GPS receiver device is recording position location according to the time interval that you set. And that could be every single second, every ten seconds, every minute, every five minutes."

You plug the flash memory position recorder into your PC….and download your photos….and the Pharos software embeds the location information into the picture files.

" you can actually view the location of that photo on Google Earth, on Microsoft Streets and Trips, on Microsoft Visual Earth or even on Pharos' own mapping program which we call Ostia."

The price for Trips and Pics…99 dollars. Eventually the geo-tagging capability will likely be built right into most digital cameras. Bloomberg Boot Camp, I'm Fred Fishkin.