Ooma says it plans to stick around. Bloomberg Boot Camp, a report on today's technology. It sounds almost too good to be true. Phone service for free, for life. That's what a voice over IP phone company called Ooma has been offering. The one catch is you have to purchase a start up kit for about 250 dollars. Founder and CEO Andrew Frame says those who have been speculating that the company won't be around for long...with that business model....are wrong...

"For those who haven't seen, we've raised about 30 million dollars to date. So we're pretty well capitalized from top tier venture capitalists. The business model is incredibly powerful. We're not ready to disclose stuff like when we're breaking even. But it's a lot sooner than people think."

Ooma's strengths have been easy set up and the quality of the calls using the service. It includes a variety of features from caller ID to voicemail. There are some premium features available for about thirteen dollars a month...

"Today, it's just the instant second line and broadband answering machine, personal numbers so you can give different numbers to different people in your house. The ability to get multiple phone numbers is all in Ooma Premier. The broadband answering machine is really just a very advanced version of voicemail where you can screen your calls in real time."

More new features are on the way according to Frame. Ooma is being rolled out in Best Buy stores around the country and is also available through Amazon.com. Bloomberg Boot Camp, I'm Fred Fishkin.