New high def camcorders from Canon. Bloomberg Boot Camp, a report on today's technology. Some of the best known names in the consumer electronics business are out with new camera models. And the focus in the video world is on high definition. Canon's new models include the Vixia HF11. Video product marketing manager Mitchell Glick...

"Price point on this is 1299 and this is a dual flash memory camcorder, meaning it's able to record high definition video on a 32 gigabyte internal flash drive or an SDHC card slot. It features a 12 times HD zoom lens, all Canon optics. A 1920 by 1080 full HD CMOS sensor. And just produces stunning quality video. In fact, this is the first Canon model and really the first industry model to offer 24 megabit per second recording mode. Which means in the AVCHD standard, you're going to get the highest possible detail and tonal range."

Yet it's small enough to carry in a jacket pocket. Also new, the Vixia HG21, which is priced at 1199, which stores high def video onto a 120 gigabyte hard drive or onto a high capacity SD card.

"We do have a model called the HG20, which is priced at 949 and that model has a 60 gigabyte hard drive, which means you'll be able to record up to 22 hours of HD quality video. That one does not have a viewfinder."

More on the growing market for HD camcorders in an upcoming report. Bloomberg Boot Camp, I'm Fred Fishkin.