Better sound in a Bluetooth headset. Bloomberg Boot Camp, a report on today's technology. Andrea Electronics....has been around for nearly three quarters of a century...and among other things....built high performance intercom systems for the military. In more recent years, it has focused on headsets that have enabled improved speech recognition on personal computers. Now the company is getting into the Bluetooth mobile headset business...with the Pure Audio BT 200. What sets it apart? CEO Doug Andrea ...

"Well we have extensive experience in voice for computer speech recognition. And so we've taken some of our know-how from being a pioneer in computer headsets where we launched computer headsets for speech recognition, taken that same technology and applied it to Bluetooth. And what makes us different than the other products that are out there is that we cancel the noise at a very substantial percent, but at the same time we preserve your voice. So your voice remains clear and you actually can do some new technology like speech recognition over the phone system where you can access phone numbers, you can access data through some of the technologies like these automated digital assistants that you'll see in some phone systems today."

The Andrea headset...which unlike most other Bluetooth earpieces...includes a boom microphone....sells for about 89 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.