A TV type production....but this time...for the Web. Bloomberg Boot Camp, a report on today's technology. It's mid-season for a show called Coma. (sound) But don't look for it from your satellite or cable provider. You can find it only online, with the first run via Sony's Crackle. The company's director of media, Christopher Kindt...

"It stars Michael Madsen, George Hamilton and Paul Ben-Victor. So they're all well known actors. And over the seven part series, a story line will unfold."

You can always go back and watch a previous episode. There will be seven in all. The plot centers around the mayor of L.A. ...who is in political trouble...and is seeking an indictment against the mob to help with his re-election. Sony says the whole idea is kind of a first ...

"Overbrook Entertainment ...which is owned by Will Smith, James Lassiter and Ken Stovitz have a big part in this. So for once, we're actually getting a legitimate Hollywood production house making original content for the Web. And while while Webisodes are still new and we understand they're not going to replace television today, we do think they have a future. And so we're testing them out to see how people react and what kind of penetration, what kind of traction we can get."

And while most folks would be watching on their computer screens.....Sony strategy is to bring it into the family room...through Internet connected Bravia TVs. Bloomberg Boot Camp, I'm Fred Fishkin.