Using an iPhone to control music distribution in your home. Bloomberg Boot Camp, a report on today's technology. Sonos....which pioneered wireless music distribution ...with its first system of ZonePlayers back in 2005....is taking advantage of the popularity of Apple's iPhone...and the iPod Touch. A new application available for free from Apple's App Store....will allow those devices to be used to control Sonos systems. That will cut about four hundred dollars off the entry price of a system...which until now required a Sonos wireless controller. Company co-founder Tom Cullen....

"You can now, basically, if you have Sonos ZonePlayers in your house, you can use your phone either to put on music either from your own personal library such as iTunes, or from any of those 15 thousand Internet radio stations or from services like Pandora, Last.fm, Napster, Rhapsody, Sirius Internet Radio."

The Internet radio stations Cullen is referring to, are another new feature...

"We're adding a feature that allows you to have more than fifteen thousand different radio stations from just about every country in the world, every part of the world and we've also added a custom radio station called Last.fm that's a way to make personalized radio where you create a radio station around an artist or you share your playlists with other people on the Internet."

The company has been facing increasing competiton...from Logitech...with its Squeezebox system...and others. Bloomberg Boot Camp, I'm Fred Fishkin.