Sales continue to snowball for Nintendo's Wii. Bloomberg Boot Camp, a report on today's technology. Consumers may be cutting back on lots of things....but not on video games. The industry overall in the U.S. grew 18 percent last month...according to the NPD Group. At Nintendo, sales of the Wii video game console were up 55 percent over a year earlier. And that comes at a time when Circuit City has filed for bankruptcy and Best Buy has warned about the dismal buying mood of consumers. Nintendo of America President Reggie Fils-Aime ...

"While some retailers may be struggling, we've talked with others who are having a very good kick off to the holiday selling season. And it's because consumers are looking for quality. Consumers are looking for value. Consumers are looking for great experiences. And with Wii as well as the Nintendo DS, we deliver on all of that."

Microsoft has lowered the price of the entry level Xbox360....to about 200 dollars in a bid to increase sales. At this point Fils-Aime says....Nintendo's pricing is staying the same....

"We're not feeling that pressure. And again, for us, it's difficult to contemplate a price reduction when product is selling out and we're still seeing product on eBay and product actually being sold at higher than the MSRP. So for us, it really is first about getting supply into the market, continuing to deliver on the great value proposition that we have today."

Nintendo of America President Reggie Fils-Aime. Bloomberg Boot Camp, I'm Fred Fishkin.