The Web is at it again. Making phone calls for free. Bloomberg Boot Camp, a report on today's technology. Millions of people around the world have been using Skype to communicate via the Internet. PC to PC calls are free....and other services allowing you to make calls to any kind of phone....and receive calls as well...are cheap. But cheap isn't always good enough. An Israeli based company called PokeTalk....is out with a service....that enables you to hold conversations....using your home phone, office phone or mobile phone....for free. CEO Tamir Galili says to use the service...which is in beta... you sign up for a free account....and then enter your phone number on the PokeTalk Web site....and the number you want to call. While the service is in its test phase, there are limits...

"Right now on the beta site, in the beta testing, we are limiting the calls to ten minutes per call and fifty calls per month. We are working on extending that."

Users who sign up before the end of the year can make up to 100 calls per month...not only within the U.S....but to and from a long list of other countries....fifty five in all. The site is supported by advertising that appears on the Web site....there are no audible commercials on the phone. The goal, says Galili...

"Eventually it will be unlimited. Our strategy is to give unlimited service to the users and to our subscribers. Unlimited in terms of the length of the call, unlimited in terms of the destination they're calling. Everything should be free and unlimited."

Call quality is good...but some may find that ten minute call limit...too cumbersome. Bloomberg Boot Camp, I'm Fred Fishkin.