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Sharing-Mart ...New Net Monetary Plan

Techstination feature for Monday, May 18, 2009

User created content is all over the Internet. How much is it worth? I'm Fred Fishkin with technology Boot Camp, a report on gadgets and gear. It's a project that has been in the formation stages at Princeton University for about a year and a half. It is called Sharing-Mart. And the idea, says associate professor of electrical engineering, Dr. Mung Chiang...

"Is to allow monetization of user generated content, together with user profile based targeted advertising. So at a very high level what it does is to create a market place that allows users to trade and price and exchange their content with a price tag."

The plan is to use virtual money which can be exchanged for the real thing...sort of like chips in a casino. Trials have been taking place among students at Princeton and with backing from Optimo Financial Services in Abu Dhabi Sharing-Mart is in the process of being commercialized. You can listen to the full interview with Dr. Chiang at I'm Fred Fishkin.