Predicting which movies you'll like. I'm Fred Fishkin with technology BootCamp, a report on gadgets and gear. One of the features that has help to make the online video rental service Netflix popular... has been its recommendations. Now...Netflix has awarded a million dollar prize after a contest that went on for three years...with the goal being to improve the technology behind those recommendations. The winning team...came from a global group of engineers, statisticians and researchers and says Netflix VP Steve Swayse...it doesn't end there. The company has announced a sequel. The Netflix Prize 2...

"Which will be a similar competition, although a little different, with fixed times for winners to walk away with a million dollars. We'll have a five hundred thousand dollar award given at six months and another five hundred thousand dollars given at eighteen months for the teams to improve upon the recommendation system."

Netflix gets ideas from thousands of world class researchers ...for its investment. And its subscribers benefit from recommendations that should be even better. You can find us with archives, interviews and more at BootCamp.com. I'm Fred Fishkin.