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Social Networking Everywhere

Techstination feature for Tuesday, January 12, 2010

Social networking everywhere. I'm Fred Fishkin with technology BootCamp, a report on gadgets and gear. The growth of applications like Twitter and Facebook over the last year has been astounding. At Palo Alto Networks, Worldwide Marketing VP Rene Bonvanie says that presents a problem for many employers. While some may try to ban the use of Facebook and Twitter on the job...Bonvanie says that could take away tools that can be used to grow businesses...

"The marketing benefits would contribute to the top line because your reputation goes up and you probably get your word out a bit faster. But what we now start to see is that the networking effect of these applications actually entices people to collaborate more, make decisions faster, to deliver faster."

Palo Alto Networks, we should add, is among the companies making tools to allow businesses to permit the use of social networks without jeopardizing security. You can find us with archives, interviews and more at I'm Fred Fishkin.