Camera creativity, Lensbaby makes it simple. I'm Fred Fishkin with technology BootCamp, a report on gadgets and gear. It was about six years ago that photographer Craig Strong co-founded Lensbaby....to sell a device he invented to alter the focus of cameras. Now Lensbaby add-on lenses are available for most digital SLR cameras....and the idea...says Strong....is pretty simple...

"People can use our lenses to get something that they can't with their camera manufacturer's lenses. From selective focus, which is our double glass, our single glass, our plastic optics, have just one spot of focus. With our pinhole zone plate you can do pinhole photography, zone plate photography. With our soft focus optic, you can get beautiful portraitures."

The company has created an entire system of effects....which you can check out at Lensbaby.com. There are online instructions...but the real fun comes in experimenting. You can find us with archives, interviews and more at BootCamp.com. I'm Fred Fishkin.