The newest dance fitness craze…on a console near you. I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear. There are millions of people taking Zumba fitness classes...and Majesco Entertainment is helping them and new converts bring Zumba into their homes. It is out with Zumba Fitness The Video Game for the Wii, Xbox 360 Kinect and PlayStation Move. Majesco marketing director Liz Buckley…
“We are targeting this game to adult women who are the majority of Zumba fitness participants. However, it’s also a program that many men enjoy. But for the video game, anyway, that’s where we’re focusing our efforts. And so I’m actually in the target audience and I can tell you after taking a class and playing the game, it really is fun. It’s different. And actually in the video game category dance right now is very hot.”
With Dance Central winning lots of fans on the Xbox Kinect. You can find more info on Zumba at ZumbaFitnessGame.com. You can find us with archives, interviews and more at BootCamp.com. I’m Fred Fishkin.