"So what that means, for example, I could give you access to something so specific as my cell phone number or my email address and then to someone else, I could give them access to my home address or my work address of GIFs or hobbies or whatever. Whatever you want to share with other people, whatever information you want to provide to other people, you can set up at our site."
It's free and uses technology called WAP, wireless application protocol...
"Which means if you have a web browser enabled cell phone, you can actually go through your phone and access your address book or your calendar, your email without even actually having to be on the Internet."
Pretty cool. And the plan is to add synchronization with handheld computers like the Palm soon.