Fitness motivation in your pocket.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   A wearable or pocketable little gadget called Striiv looks like a media player, but its color LCD screen is designed to motivate and make fitness fun.   CEO and co-founder David Wang…

“Striiv is a tiny, little device.  It’s got a full color touch screen though.  And it fits seamlessly on your keychain, so it’s got a little quick release.  And it works, it senses all your movements, whether its in your purse, your pocket, your backpack or your hand.   And so as you carry this little device throughout the day, it’s tracking all of your activity and then giving you personalized little goals like beating your average.”

The sensors in the device turn your daily activity into a game including some with philanthropic goals where the company makes donations to different causes in a virtual walkathon.   Striiv is priced at 99 dollars.   You can find us at BootCamp.com.   I’m Fred Fishkin.