"We take the purchase on the Web, we encrypt it, we send it back to your computer in the form of a ticket with a barcode, and that's then a unique ticket which you come to the movie theatre with... it's scanned by a handheld scanner and verified and then you're in the theatre."
No more waiting in line says MovieFone General Manager Matthew Bromberg. Even if the lines get long for those Oscar winners...
"You print out the ticket, you've got it in your pocket there, there's no waiting in the theatre, you speed through the theatre, there's no waiting for the one member of the party who is always late, everyone will have their own ticket and can just speed right through. We think it's going to be a remarkable convenience for people."
United Artists is the first chain in line to use the technology. Others will follow... and eventually... even... .reserved seats. You can find us on the Web at ThirdAge.com. Bootcamp, I'm Fred Fishkin for CBS News.