A colorful camera selling strategy from Pentax Ricoh Imaging.  I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.    If you’re looking for a way to personalize that camera you’ll be carrying on summer vacation, Pentax Ricoh Imaging has announced the new K-50 DSLR and the Q7 compact system camera that will be available in customizable color combinations.  Something like 120 in all.   Executive Vice President Jim Malcolm…

“K-50 in and of itself is a 16 megapixel camera and we did build in in camera image stabilization.  So all of our lenses are image stabilized.  Weather sealed so you can take it out into the rain, ice, cold, even dust and dirt.   Availability will be from July at 779 dollars.”

With a kit lens.  Pentax is also introducing a new entry level model, the K-500, priced at under 600 dollars.   You can find us, with archives, interviews and more, at BootCamp.com.   I’m Fred Fishkin.