Reading to your kids when you can’t be there.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   Parents, grandparents and other relatives can’t always be there for story time, but with  a new gadget called the Sparkup Magical Book Reader….they can read and embellish stories…that are played back as the child turns the pages of his or her favorite books.  It clips onto any book and is designed to be simple.   Sparkup founder and CEO Amir Koren…

“We spent 4 years of R&D with this device.  I’m quite shocked by this long pregnancy.  And I think the main reason it took us so long because I was really, really into making it as intuitive as possible.  I thought that if it won’t be super, super easy to use it won’t become a big success as we all think is going to happen.”

It is being sold initially by QVC for about 50 dollars.   There’s more info at Sparkupreader.com.  You can find us at BootCamp.com.   I’m Fred Fishkin.