What shows up when someone Googles your name?   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.     When you Google your name… are the results what you expect to see?   If they’re not, a Web site called BrandYourself.com can help.   Co-founder Patrick Ambron…

“Anyone can sign up for a free account.  If you want to look better in Google, you have to basically push positive things or create positive things, profiles, Web sites, links, higher than the things you don’t want.  Bury them farther down.  That’s the process of online reputation management and search engine optimization.  What our product does is it just walks you through that.”

Other reputation management tools can be pretty expensive.   The basic tools at BrandYourself.com are free.  The premium version is priced at about a hundred dollars a year.   The service can also let you know who is Googling you.   The site again is BrandYourself.com.   You can find us with archives, interviews and more at BootCamp.com.   I’m Fred Fishkin.