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What kinds of technology do you want to wear? Basis Science CEO Jef Holove

Techstination feature for Tuesday, October 8, 2013

What kinds of technology do you want to wear?   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.     From wearable cameras to fitness gadgets to smart watches…. consumers will have a lot more choices in wearable technology in the months to come.   And the CEO of Basis Science….Jef Holove…is pretty opinionated about what those choices will likely be.   His company makes the Basis Band…a watch that tracks your steps, heart rate, perspiration and sleep quality…

“My perspective is that outside of Silicon Valley, people aren’t sort of sitting around thinking about the day they finally get to wear technology.   They’re thinking about what they’ve got to get done in their lives.  And so our perspective is, we device makers have got to earn our way onto the wrist.”

What Basis is doing so far, is impressive, syncing wirelessly with Android and iOS devices to track fitness goals and keep users motivated.   You can find us at   I’m Fred Fishkin.

Categories: Gadgets | Mobile Devices