Navigating the maze of store shopping with help from an app.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   When it comes to shopping this time of year, we need all the help we can get.   An app called Shopolot for iOS and Android is designed to do just that.   How?   CEO Bob Pack…

“It’s a mobile shopping app that personalizes products and discounts as you enter a major retailer.  And personalizing is kind of a secret sauce to our model.   We, in a technology manor, we try to figure out what your tastes are and then bring those products to you.”

After downloading the app, you click on the product categories that interest you, and it uses the GPS in your smartphone to determine your location.   It also gives you any relevant coupons or deals.  Shopolot’s partners include stores like Best Buy, Macy’s and Nordstrom.   You can find us at BootCamp.com.   I’m Fred Fishkin.