Making gift cards more personal.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   Gift cards or gift certificates…don’t always seem like the most thoughtful or personal way of giving.   A Web site called GiftCards.com is looking to change that perception by allowing consumers to design and personalize them.    CEO Jason Wolfe…

“With GiftCards.com we have millions of local merchants, we have the national brands and we have different things that you can do with our product that you can’t do with gift cards that you get at grocery stores.  You can upload a photo, personalize it, attach a matching greeting card.  You can donate money to a group gift, so friends and family can donate money to a gift that can be distributed to somebody.  We have virtual gifts, last minute gifts.”

Personalized photo gift cards are typically delivered in less than a week.   GiftCards.com does its own printing.  You can find us at BootCamp.com.   I’m Fred Fishkin.