A wearable gadget without that wearable gadget look.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   Withings…a company that has been in the business of creating a variety of gadgets to help you monitor your health and fitness by linking things like scales and blood pressure monitors to smartphones…is coming out with a fitness watch that looks kind of old school.  It’s an attractive analog watch called Activite’  and says Withings CEO Cedric Hutchings…

“You don’t have to go in the shade and turn on the screen, a digital screen, but you just want to have it on you.   And all these sensors sync with your smartphone app but again without asking for a tradeoff between a beautiful and simple device and a piece of technology or mini smartphone on your wrist.”

The battery in the Activite’ is designed to last about a year.   Withings already has a more traditional fitness tracker on the market…the impressive Pulse O2…that can also measure your heart rate and blood oxygen.   You can find us at BootCamp.com.  I’m Fred Fishkin.