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Customizing a robotic vacuum

Techstination feature for Wednesday, October 22, 2014

Customizing a robotic vacuum.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   If you’d like one of iRobot’s latest Roombas in black and orange for Halloween, you can now do that on iRobot’s Web site.   Or you can design another color scheme to your liking.   Product manager Shilpi Gupta….

“Customization is really trending on an uptick.   People like to have products that have a personality.  People like to own products that tell their own story.  And Roomba is one such product that people actually connect with.   It has a personality.  People name their robots, people name Roombas.  Mine is called Betty.  And what’s more fun than giving it a little more character with color and a little personalized touch.”

Perhaps you can order a Roomba for that man cave…bearing the colors of a favorite team as it scurries about cleaning bits of hot wings and pretzels from the floor.   You can find us at  I’m Fred Fishkin.

Categories: Consumer Electronics