Making wearable fitness tech more affordable.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.    Consumers are faced with lots of choices when shopping for  fitness trackers and smart watches this holiday season.   And the category is just beginning to take off.   One of the companies that is focused on making the tech more affordable is Salutron, which makes the LifeTrak line of devices.    VP of Marketing and Business Development Leon Wong…

“I think if we really want to affect the mass market, people all across America, or around the world, we need to have a variety of price points.   And this is what we have, starting, it’s on sale sometimes you can go to our retailers like Costco and Target and can find some of our basic, entry level devices, which all have heart rate and calories based on heart rate, steps and distance, for as low as fifty dollars.  And then we go all the way up to the Bright which is 129.”

The LifeTrak Brite R450 includes smartphone notifications too.   You can find us at BootCamp.com.   I’m Fred Fishkin.