A new 360 degree camera from Ricoh.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.       The Ricoh Theta S arrives in stores later this month…the next generation camera able to take 360 degree videos and photos.   Who might want one?  Jim Malcolm is President of Ricoh Imaging Americas…

“The average buyer is the broad consumer that’s out there.  We call them social communicators.  These are folks who love to go out and share what’s going on around them.  The product is at a 349 dollar price point.  So, it’s not out of reach of many consumers.  And then the way they use is simply pull it out of their pocket, turn it on, push a single button.  And really in a single click, they capture everything around them.”

The videos are supported by YouTube.  The ability to live stream from the camera is due later in the year.  There are a variety of uses for business…such as real estate…too.   You can find us at BootCamp.com.   I’m Fred Fishkin.