T-Mobile rewards loyalty. I’m Fred Fishkin with BootCamp, your techstination for gadgets and gear. How to retain customers? Give stuff away. T-Mobile is giving millions of its subscribers everything from pizza to streaming Vudu movies and free tickets to the new Warcraft movie on what it calls T-Mobile Tuesdays. And beyond that it is giving away shares of stock to existing and new customers….and more stock for referrals. Senior VP Terry Hayes…
“We found that about forty percent of our customers have come from other customers. That is, people are recommending us. This has become viral. So we’re hoping our customers tell other customers and we continue to expand the way we’ve been expanding. So, again, we can continue to give back, get them to invite more and continue to grow in an unprecedented way.”
The stock is for primary account holders. T-Mobile has shaken up the industry in recent years…starting the with its move to do away with contracts. You can find us at BootCamp.com. I’m Fred Fishkin.