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Ford partners with Jose Cuervo?

Techstination feature for Thursday, August 25, 2016

Why would a big carmaker partner with a company best known for tequila?    I’m Fred Fishkin with BootCamp, your Techstination for gadgets and gear Jose Cuervo farms a lot of agave in Tequila, Mexico.   Now it is partnering with the Ford motor Company.    No…you won’t be using tequila as an alternative fuel….but you will find leftover agave fibers being used to create sustainable bio-plastic material for vehicles.    Ford Sr. Technical Leader Debbie Mielewski…

“So we have been looking at replacing the 400 pounds of petroleum based plastics on our vehicles with greener substitutes.  And some of our discoveries have focused around using natural fibers.  The agave plant is of course squashed and juiced by Jose Cuervo to make tequila, but what’s left over is a very durable and tough fiber and that’s what we’re looking at.”

Ford already recycles things like old blue jeans and t-shirts for vehicle carpeting.   You can find us at   I’m Fred Fishkin.

Categories: Gadgets