"IPIX virtual tours are found on many of the leading web sites around the Internet right now and we have a whole new generation of photography that is replacing traditional, flat photography on the Internet. And our technology allows you to step inside a picture and look around just like you were standing there."

CNN, The Chicago Tribune, National Geographic and the New York Times are among the sites that have used IPIX photography. It's also becoming big in real estate and travel...

"For example, if you're planning a vacation and want to go to Hilton or Mariott or Swissotel, all the biggies are using IPIX virtual tours, there'll be a button that will say IPIX virtual tour and you'll click on that and actually be able to tour the hotel and all the amenities, preview where you're going to go for your business or recreational travel before you ever leave comfort of your home."

The company hopes soon to make the technology widely available for consumers to create their own IPIX images.