"SmarterKids is basically two things. First of all, we're the leading educational toy store on the Web. We offer thousands of books and software programs and games and toys for parents who really want to help their kids learn. Fun and educational products. Secondly, SmarterKids is a great resource for parents. We have things like a learning style survey. Parents simply answer a few questions and SmarterKids helps them understand exactly which products fit their child's particular way of learning."
Even if you don't buy the recommended toys, you may find some insight in what the survey results show about your child... .
"Some of the questions SmarterKids Learning Style Survey asks parents is, does their child hum while their child's reading... or does enjoy games with other members of the family."
Another section on the site, Grade Expectations... gives moms and dads the lowdown on what their child will be learning in school in the next year. You can find us on the Web at Bootcamp.com. Bootcamp, I'm Fred Fishkin for CBS News.