Iomega pushes the PocketZip. I'm Fred Fishkin with Bloomberg Bootcamp. When it comes to adding memory to devices like PocketPCs, digital cameras or digital music players... the problem is price. Compact Flash cards, Smart Media and Sony's MemoryStick... all work well, but can cost between seventy five and a hundred dollars for 32 megabytes of storage. That has opened the door for Iomega. It's tiny, metallic PocketZip disks, that used to be called Clik!, store 40 megabytes and sell for a much more reasonable ten dollars. The company has just introduced it's own digital music player... the HipZip... and has licensed the technology to other manufacturers as well. CEO Bruce Albertson has high hopes that it will become a new standard...

"I think it will become the standard for digital audio storage because there's no one that can come close to this. We outpace the industry ten or twenty to one."

(sound)You're listening to music from a PocketZip now. Look for the disks to find their way into handheld computers and even car stereo systems. And a company called I-Jam is working with recording labels to put pre-recorded disks in stores. And, says CEO Doug Marrison they call the format License Plate... or, ironically, LP...

"We're bringing the LP back, creating a pre-recorded standard that's totally secure."

You can find more information on the PocketZip at Iomega.com. Bootcamp, I'm Fred Fishkin, Bloomberg News.