Techstination, your destination for gadgets and gear. I’m Fred Fishkin. Those Super Bowl commercials…that advertisers spent a fortune on…. live on. Whether you enjoyed Hyundai’s Smart Park ad…or Amazon’s life before Alexa spot…tech was everywhere during the Super Bowl commercials. Even most of those macho car commercials focused on new electric vehicles. And Google is keeping them available on www.YouTube.com/Adblitz. YouTube VP Tara Walpert Levy…says many advertisers have found it worthwhile to put ads online even ahead of the Super Bowl…
“They get to build some momentum and you see some folks have evolved to a strategy of the launch teaser ads. We have seen that that is useful for capturing attention and then driving awareness and consideration after that.”
The site again is www.youtube.com/adblitz.
You can find us at Techstination.com. I’m Fred Fishkin.