Comparison shopping with a scanner in your pocket. I'm Fred Fishkin with Bloomberg Bootcamp. Everybody wants to get a good deal... now a little UPC scanner on a key ring can help. It's from a company called Qode. That's Q O D E... where CEO Michael Miller says the Qoder... as it is called... .allows users to scan the bar code of any product they're interested in with the click of a button. Whether you're in a store... a friend's house... where ever...

"This will hold up to a hundred items, so as you walk around in the real world you can start collecting your virtual list of things that you're interested in. When you get back home to your computer you have an opportunity to dock the Qoder and using that same one button, launches your Web browser and takes you to your pre-destination Web store or the site that builds based on the information collected."

The idea is to give you prices... from online and brick and mortar stores... and even special offers on the items you have scanned. And, Miller says, users have their privacy protected...

"People using our system are totally secure. By design, we don't even know their names. So people using our system are protected by the privacy of creating an alias account by creating a screen name and a password and that's all the information we have on you. We ask you for your zip code so that we'll be able to offer you on land opportunities where you live."

The device sells for under forty dollars. You can find more information at Q-o-d-e.com. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.