"We know that physicians all have cell phones. They have PHDs in how to use them. So what we decided to do is develop technology that gets the results to them directly on the systems they're used to using."
The system connects doctors with pharmacies and labs. Technology can also link physicians directly with their patients. Blue Shield of California is using a company called Healinx to provide an online conduit. CEO Giovanni Collela...
"We allow patients to reach to their physician at anytime from anyplace."
Using the Web. What a lot of people are worried about is the security of health information and medical records online. Intel is working on a solution called Internet Authentication Services. Intel's Erica Fields says the idea is to create a kind of digital driver's license for doctors...
"For physicians to use to be able to identify themselves to a Web site to be able to access their patient's health information that's being protected"
The system is being tested now... and should be available for doctors through the AMA within the next couple of months. Bootcamp... I'm Fred Fishkin, Bloomberg Radio.