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Essence Fest shifts to virtual with help from Ford

Techstination feature for Wednesday, July 1, 2020

Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.       The Covid-19 pandemic has interrupted life as we know it in many ways,   The Essence Festival of Culture…was forced to cancel its physical gathering in New Orleans….but has been able to transform into a virtual event…that began last weekend and will continue this coming weekend…with concerts, panel discussions …even virtual exhibits.   Ford has been a long time supporter and the carmaker’s head of brand strategy and growth audience marketing, Raj Register, tells us…

“All of the vehicles are set up.  Each consumer can do a virtual walk around as well as we have some video content to really show a little bit more about these vehicles.   And then our booth has some fun things that consumers can do.  We have an Uplift Color Wall.  Our theme is Uplift and that is about healing and tolerance.”  

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Categories: Online