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Source Digital Watch and Shop...product placement on steroids.

Techstination feature for Thursday, January 21, 2021

Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.       Product placement has been around as a form of advertising in movies and on TV for years.    A company called Source Digital is taking the concept to a new level by allowing viewers to get information on all kinds of places and objects in video content.   It was created by a team headed by Hank Frecon and his sister Laura…a costume designer for movies and TV…

“I came home from work one night, I was in New York making Men in Black III, I was watching Gossip Girl and I was in love with this one dress that Blake Lively was wearing.  I picked up my remote and I went to Shazam it.  Well at that time there was no Shazaming of clothing and I thought, what if there was a Shazam for video?”

That’s what a product called Watch and Shop is all about.   Find more at

You can find us at   I’m Fred Fishkin.

Categories: Online