Techstination, your destination for gadgets and gear. I’m Fred Fishkin. Product placement has been around as a form of advertising in movies and on TV for years. A company called Source Digital is taking the concept to a new level by allowing viewers to get information on all kinds of places and objects in video content. It was created by a team headed by Hank Frecon and his sister Laura…a costume designer for movies and TV…
“I came home from work one night, I was in New York making Men in Black III, I was watching Gossip Girl and I was in love with this one dress that Blake Lively was wearing. I picked up my remote and I went to Shazam it. Well at that time there was no Shazaming of clothing and I thought, what if there was a Shazam for video?”
That’s what a product called Watch and Shop is all about. Find more at www.sourcedigital.net.
You can find us at Techstination.com. I’m Fred Fishkin.