Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.       Product placement has been around as a form of advertising in movies and on TV for years.    A company called Source Digital is taking the concept to a new level by allowing viewers to get information on all kinds of places and objects in video content.   It was created by a team headed by Hank Frecon and his sister Laura…a costume designer for movies and TV…

“I came home from work one night, I was in New York making Men in Black III, I was watching Gossip Girl and I was in love with this one dress that Blake Lively was wearing.  I picked up my remote and I went to Shazam it.  Well at that time there was no Shazaming of clothing and I thought, what if there was a Shazam for video?”

That’s what a product called Watch and Shop is all about.   Find more at www.sourcedigital.net.

You can find us at Techstination.com.   I’m Fred Fishkin.