Three million small business users can't be wrong. I'm Fred Fishkin with Bloomberg Bootcamp. It's a software package that's been around for nearly a decade... and has captured 85 percent of the market. Intuit's QuickBooks. Group Brand Manager Heather Crothers says the reason for the popularity is pretty simple... . QuickBooks makes accounting easy. And the new 2001 edition is even better...

"The number one challenge that we tackled this year was getting paid faster. We have enabled the invoicing functionality in our product to be emailed and faxed via the Internet. So once a small business actually emails the invoice out to their customer, the customer can get it within five minutes."

And can then turn around and pay the invoice online. So payments that typically have taken thirty to sixty days to receive... can now come in much more quickly using the QuickBooks service. What small business owners also love are the reports the software can generate...

"We've made it much more customizable, sorting right on the screen, moving columns right on the screen."

Also new ... a Web based version of the software... QuickBooks for the Web... handy if you need to give access to a partner or an accountant in a different location..or if you're on the road and need access to the books. There's a 30 day free trial... and then the subscription goes for 14.95 a month. You can find more information at QuickBooks.com. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.