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KB Home bringing potential buyers into the metaverse

Techstination feature for Thursday, February 16, 2023

Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.     Home buying in the metaverse.    KB Home, one of the largest home builders in the U.S….has created a new metaverse experience for would be buyers.   It allows them to visit and personalize homes…online….from the exterior to cabinetry and more.    Chief Marketing Officer Amit Desai..

“You know we want to be wherever our home buyers are and particularly first time home buyers who tend to be younger, perhaps millennials.  Over time, it will sort of transition to generation Z.  And we know that the metaverse is going to be a place where people spend increasingly more of their time.”

Desai says the experience …with the customization available…is very different from the virtual tours that have been used in the industry for years.

You can find us at   I’m Fred Fishkin.

Categories: Online