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Reach Out and Play from Ageless Innovation and AARP

Techstination feature for Monday, September 11, 2023

Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.  AARP and Ageless Innovation are bringing people and generations together for game play through a campaign called Reach Out and Play.   The initiative features re-designed versions of some very familiar board games licensed by Ageless Innovation’s Joy For All brand.  CEO Ted Fischer…

“Our first three games, the game of Life Generations, Trivial Pursuit Generations and Scrabble Bingo.  And all of them have been really reimagined in a way that makes them fun for everyone to play.”

Fischer, on the What’s Next Living Longer Better Smarter podcast, added there will be more games to come.  AARP VP of Fun and Fulfillment Heather Nawrocki..

“You know this fits right in to our strategy.  The idea of bringing people together to play games was perfect.”

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