Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.     The search trends during this year’s Super Bowl….had a different look this year.   Sure there were the usual searches for players who were making big plays….and recipe searches before the game for wings and dips.   Google’s Marta Martinez says the number of new viewers….drawn in by Taylor Swift most likely…had a pretty big impact on the search trends…

“And maybe it is all the Swifties who joined the Super Bowl following Taylor Swift that really turned into this top search topic which was the following question…  how many quarters in the Super Bowl?  You see that there was a lot of learning, which probably reflects a completely new audience coming into the game which is wonderful in itself.”

In fact, this year’s Super Bowl was the most watched telecast of all time…reaching 123.7 million viewers according to Nielsen.  

You can find us at Techstination.com.   I’m Fred Fishkin.