Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.    When it comes to style and heated apparel, it takes a woman owned company to stand out.    Gobi Heat founder and CEO Jaye Genung says heated clothing was initially designed for outdoor workers…or for hunting and fishing.  Today…more women are involved in both..

“Taking that foundation of a very male dominated men are outside, women are inside and following that pattern of more women are feeling empowered enough to go out hunting, go out fishing and join the trades.  It’s important that brands like ours keep up and provide products.”

The new Sahara II soft shell jacket uses a comfortable stretchable fabric is available for men and women.  The Element Heated Vest is also new this year along with the Lita sporty puffer jacket.  Find more at www.GobiHeat.com.

You can find us at Techstination.com.   I’m Fred Fishkin.