“Kids are able to start from maybe just the living room or riding around their parents’ house to get some confidence to do it in the driveway and then eventually bringing it to the park and so the kids can play at the park and also drive with their mom and dad beside them as well. It’s such a longevity brand that we’re really excited but at the same time we want to make sure that we do right by the consumer, the retailer and Mattel as well to make sure that we’re doing some really cool things.”
And the wow factor for kids is still there…for holidays, birthdays and more.
You can find us at Techstination.com. I’m Fred Fishkin.
| Categories: | Kids |
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