"Microsoft estimates if your system is more than two years old, you're more than likely going to need a new one to run XP."
And where does Iomega hope to fit into the picture?...
"Well, Microsoft provides a software tool that allows you to go and gather the settings and data that you wish to move and Iomega, of course, provides the natural transport mechanism for moving that data from one computer to the other with the Iomega Zip Drive or the Iomega Peerless Drive."
A big reason why some people might be reluctant to upgrade to a new computer... .is the hassle of moving all of their stuff over to a new machine...
"Yeah, this is definitely something that people worry about and definitely a hindrance to moving to a new computer. You've got everything you need on your old one... email, Internet access, all the stuff you use on a day to day basis. And actually setting that up on a new one has historically been difficult. We're making it easier to do that."
And from Iomega's point of view... hopefully sell some new hardware in the process. Bloomberg Boot Camp, I'm Fred Fishkin.