"Certainly let's start with the 7650 which is an imaging phone. It's really a beautiful device where you have a small camera integrated into the back of the product and it's not only that it physically has a camera in it. Probably much more important is the software which goes with it which makes it so easy that, for example, all I do is I point the phone at somebody, I snap a photograph, and then I can select... do I want to send that photograph to their email, do I want to send it to their phone, do I want to send it to their phone with Bluetooth, or do I just want to save it in a file."
Then there are other new models that play MP3 music and serve as full function personal digital assistants. But Anderson believes the ability to send messages with pictures... will change the way wireless phones are used fundamentally...
"I'm away from home, I miss my kids, I call my wife and she snaps a few shots of what the kids are doing at this moment and sends it back."
The model 7650 will be on the market in Europe by the middle of next year and should arrive in the U.S. not too long after that. It will need higher speed services being rolled out by wireless carriers. Bloomberg Boot Camp, I'm Fred Fishkin.