"Anybody who is out there trying to convert their free Web service to a paying service would be fortunate to get ten percent of their members to convert."
That would mean a drop off of 90 percent... or more. At IBM's Pervasive Computing Division, VP Jon Prial says there has been a shift in the way technology is perceived... .
"What's happening now is we see companies getting very focused on return on investment. And their focus is turning to employee productivity."
The gold rush and the freebies are gone. Now the Internet gets practical...
"The mobile office. Extending email out to all employees on a number of different types of devices, sales force automation... and field force automation... including trucking applications... logistics applications... even extending out to machine to machine applications with soda machines, for example, identifying when they're low on inventory."
And if you aren't paying already for the online services you like to use... if they stick around at all... get ready to pay for them. Bloomberg Boot Camp... I'm Fred Fishkin.