"We service several different markets. One, we serve luxury and upscale hotels. We also have retail presence which we started to expand in North America... now with stores such as Wegman's, with Borders Books in Maui and other places."
And trials have begun on personal delivery services where the distant papers can be delivered... same day... right along with your local paper. And down the road...
"We will shortly have available two things. One will be availability of the newspaper in exactly the same format or exactly the same layout as the printed version online. The second thing that will be available is also the capability to print."
The price for a printed paper today is typically about four dollars. Horvat points out it is different from what you can find often for free on the Web. You get the whole paper... including advertising... in the same format as the original. You can find more information at NewspaperDirect.com. Bloomberg Boot Camp, I'm Fred Fishkin.