The computer upgrading business is alive and well. Bloomberg Boot Camp, a report on today's technology. The slump in sales of new PCs means more people have been buying add-ons to extend the lives of machines that are three, four or more years old. That's good news for a company called I/O Magic. It sells everything from CD rewritable and DVD drives to sound and video cards and modems... under several different brands. I/O Magic, Digital Research and Hi-Val. CEO Tony Shahbaz ...

"There's over a hundred million computers in the installed base today that don't have these types of technologies into them. And that's the primary focus. The life cycle of a lot of this technology in the PC industry is typically three to six months before new speeds or new functionalities are introduced. And it's our charter to provide those upgrade paths to the end customers."

The company plans to have DVD recordable drives on the market during the second half of this year... at significantly lower prices...

"Price points for DVD RW are still considerably high. I believe that by the end of the year prices of those will come down considerably. We're hoping to see prices in the 199 to 299 price point... and at that point, demand for that level of capacity will start to grow dramatically. The numbers that we're seeing in that space are suggesting that it would be somewhere in the neighborhood of 10 to 15 million units sold just this year alone."

DVD recordable drives will become as popular as CD recordable drives are today. Bloomberg Boot Camp, I'm Fred Fishkin.